RightWay Limited is one of New Zealand’s rapidly expanding bright companies, founded in 2011. They offer a different accounting experience – focused on small business customers, using cloud based tools to create the fastest growing accounting and advisory business in NZ.
We talked to their CEO, Greg Sheehan.
What do you do and how is it different than traditional accountants?
Small business owners, by and large, are serviced by small accountants, and most of them are suburban accountants who just focus on getting tax returns done.
We feel that small business owners also need help with strategy, getting their business models right, building their brands, understanding how to build sales pipelines if they were in that sort of market, understanding how to build their teams, as well as all the financials stuff – cash flows with the banks, understanding their margins, and doing tax returns.
Our claim to fame now is that we’re the fastest growing accounting firm in the country, by a number of different measures – new customers, staff number, growth up – we will be, by Christmas this year, we have 40 staff, numbers of offices, we’ve got 12 regions that we’re operating in now, and now we’re now looking at Australia.
